PMA Advertising with Rilington Communities Sweep ADDY Awards


PALM SPRINGS ‐ March 20, 2007 ‐ PMA Advertising & Public Relations was honored for superior achievement in advertising at the 2007 ADDY Awards ceremony held on March 17. PMA came away with numerous prestigious ADDYs including the coveted “Best of Show” and “Judges Award” for their “Dolce – The Sweet Life” home community brochure developed with Rilington Communities. PMA garnered a total of 8 ADDY awards for their work with Rilington Communities, and six People’s Choice awards for the widely recognized “Dolce” ad campaign.

“I can’t think of a better way to celebrate our 25th anniversary than by having this kind of recognition from our peers. It is gratifying to know that we have clients that afford us the freedom to be as creative as we want to be – Rilington Communities gave PMA the opportunity to do that with Dolce; trusting us to develop a brand and carry that brand through all facets of media from outdoor to point‐of‐purchase collateral. That’s what it’s all about,” said Paul Mahoney, President and CEO of PMA.

The ADDY Awards ceremony, sponsored by the Advertising Federation of the Desert, was held at the Thunderbird Country Club in Rancho Mirage on Saturday, March 17.


Best of Show – Dolce Brochure, Color – Rilington Communities

Judges Award – Dolce – Best Overall Branding – Brochure, Color – Rilington Communities

Gold ADDY – Dolce Brochure – Rilington Communities

Gold ADDY – Dolce Point of Purchase Campaign – Rilington Communities

Gold ADDY – Dolce Coffee Packet ‐ Specialty Advertising – Rilington Communities

Silver ADDY – Dolce Stationary Package – Rilington Communities

Bronze ADDY – Dolce Polybag/Wrapper; Pre‐Printed Insert – Rilington Communities

Bronze ADDY – Palazzo Outdoor Board – Rilington Communities


Out‐of‐Home – Dolce Outdoor Board – Rilington Communities

Consumer or Trade Publication – Dolce Palm Springs Life Ad ‐ Rilington Communities

Newspaper – Dolce Pre‐Preprinted Insert – Rilington Communities

Sales Promotion – Dolce Campaign ‐ Rilington Communities

Direct Marketing – Dolce Coffee Packet ‐ Rilington Communities

Collateral Material – Dolce Brochure ‐ Rilington Communities