PALM SPRINGS ‐ March 20, 2007 ‐ PMA Advertising & Public Relations was honored for superior achievement in advertising at the 2007 ADDY Awards ceremony held on March 17. PMA came away with numerous prestigious ADDYs including the coveted “Best of Show” and “Judges Award” for their “Dolce – The Sweet Life” home community brochure developed with Rilington Communities. PMA garnered a total of 8 ADDY awards for their work with Rilington Communities, and six People’s Choice awards for the widely recognized “Dolce” ad campaign.
“I can’t think of a better way to celebrate our 25th anniversary than by having this kind of recognition from our peers. It is gratifying to know that we have clients that afford us the freedom to be as creative as we want to be – Rilington Communities gave PMA the opportunity to do that with Dolce; trusting us to develop a brand and carry that brand through all facets of media from outdoor to point‐of‐purchase collateral. That’s what it’s all about,” said Paul Mahoney, President and CEO of PMA.
The ADDY Awards ceremony, sponsored by the Advertising Federation of the Desert, was held at the Thunderbird Country Club in Rancho Mirage on Saturday, March 17.
COMPLETE ADDY AWARDS LIST FOR PMA & RILINGTON COMMUNITIES
Best of Show – Dolce Brochure, Color – Rilington Communities
Judges Award – Dolce – Best Overall Branding – Brochure, Color – Rilington Communities
Gold ADDY – Dolce Brochure – Rilington Communities
Gold ADDY – Dolce Point of Purchase Campaign – Rilington Communities
Gold ADDY – Dolce Coffee Packet ‐ Specialty Advertising – Rilington Communities
Silver ADDY – Dolce Stationary Package – Rilington Communities
Bronze ADDY – Dolce Polybag/Wrapper; Pre‐Printed Insert – Rilington Communities
Bronze ADDY – Palazzo Outdoor Board – Rilington Communities
PEOPLE’S CHOICE AWARDS
Out‐of‐Home – Dolce Outdoor Board – Rilington Communities
Consumer or Trade Publication – Dolce Palm Springs Life Ad ‐ Rilington Communities
Newspaper – Dolce Pre‐Preprinted Insert – Rilington Communities
Sales Promotion – Dolce Campaign ‐ Rilington Communities
Direct Marketing – Dolce Coffee Packet ‐ Rilington Communities
Collateral Material – Dolce Brochure ‐ Rilington Communities